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Writing Persuasive Business Proposals
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COURSE PROFILE
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Introduction
A proposal which is written clearly and succinctly will draw attention to the unique proposition that your company offers. Using the simple guidelines in this training programme, you can ensure that your client solutions have high impact and are results-driven.
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The Objective of a good Proposal
- Persuasion in print
- Capture client interest
- Sell your company’s services
- Create Impact with well-chosen phrases and persuasive expression
- A good proposal should anticipate and then answer the client’s objections, questions and reservations
Getting Started
- Get inside the head of your client – understand how they think
- What do they want – identifying the benchmark
- Going beyond the benchmark
- Proving your worth
Planning the Proposal
- Understanding what is being asked
- Gathering and sorting the relevant information
- Establish your credibility
Determining the Structure
- What should be included?
- Essential Elements
- Components of Effective Proposal
- Overview
- Objectives
- Solutions
- Schedule of Fees
- Appendices
The Effectiveness of good business writing
- Key Elements
- Grammar
- Spelling
- Punctuation
- Plain English
Organising for Maximum Impact
- Layout
- Graphics
- Headings
- Editing / Proof Reading
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To enrol or obtain more information please contact us or call (02) 9974 4899.
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