HOME PLANNING A CONFERENCE? PROFILE TRAINERS PROFILE MAJOR CLIENTS TESTIMONIALS CORPORATE TRENDS e-BOOK CONTACT US FEATURED TRAINING DEALING WITH DIFFICULT PEOPLE THE ART OF ASSERTIVENESS POWERFUL COMMUNICATION SKILLS COLOUR SPECTRUMS   PERSONALITY STYLES   LEADERSHIP & TEAM BUILDING COACHING & MENTORING THINK ON YOUR FEET TIME MANAGEMENT NEW COURSES FINANCE FOR SALES & MARKETING MARKETING AND COMPETITIVE STRATEGY FINANCE FOR NON-FINANCE MANAGERS MANAGEMENT AND ORGANISATIONAL DEVELOPMENT FINANCE FOR LAWYERS	Finance for Sales and Marketing COURSE PROFILE   Who should attend Sales and marketing front line staff, managers and executives will benefit from an understanding of the financial dimensions related to their roles and practice. Program Content Accounts Construction Understanding and Interpreting Financial Statements Cost Concepts and Behaviour Investment and Present Values Funding Sales Growth Generic Strategies Product Portfolio and Finance Program Outcomes Participants will learn to... Use pricing techniques in a way which maximised gross profits Manage cost structures in a way which maximises net profits Understand the financial impact of different management decisions Understand the cash flow implications of different management decisions Manage advertising and promotions budgets by understanding statistical techniques Learning Format Presentation of Topic Questions and Answers Group Assignments Group Presentation of Assignments Open Discussion Methodology As participants are non-accountants, topics are presented in an easy to understand format with "real world" examples of applications. The “business perspective” rather than the “theoretical perspective” is examined. Duration Two days. ENROL TODAY To enrol or obtain more information please contact us or call (02) 9974 4899.
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